Growing Entrepreneurs to be Icons

If the ultimate aim of business is to know and understand your client so well that your product or service fits them perfectly and sells itself, should we not spend more time to know and understand our clients? When we read marketing textbooks and articles on the evolution of marketing we get the impression that most businesses are client-focused a...

 "Our deepest fear is not that we are inadequate.Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frighten us." Do these words from Marianne Williamson in her book, a Return to Love (1992) resonate with you?What is holding you back from a life of abundance?Do you feel worthy of living a life...

When last have you spoken to someone about marketing?  The answers you get is mind-blowingly off-the-charts diverse and in my opinion unnecessarily confusing.   And, like with most things in life, everyone wants to sound more unique by adding extra flavour, which in the end makes everything even more confusing.  Or maybe that is...

Every single person on earth has only got 24 hours in a day.  Seven days a week and 365 days in a year.  Yet some people seem to get more done than others. Do they not sleep?  Productivity is something that most people struggle with.  Whether you are in business, a student, or a stay-at-home mom trying to manage her ho...

When it comes to marketing and advertising, the budget is probably the most sensitive topic of all. Very few large privately-owned companies have a formal budget and when it comes to smaller companies, marketing budgets are pretty much non-existent.Planning is the key to all business success. If you fail to plan, you plan to fail. The better you pl...

Imagine... you step into an elevator and there is a lone occupant waiting to travel with you to another floor.You are together for less than a minute, but long enough to make polite conversation.What you don't know is that your fellow traveler could be your ideal client. She has a problem you can solve.She cuts through the awkward silence and says,...

"Be careful of the best-dressed guys. The biggest crooks are the best dressed of them all." These were the words once said by Dr. Simon Marais, late chairman of Allan Gray. Dr. Marais added: "Listen to the guys around the 'braaivleis'-fire and do the exact opposite."Many business owners think marketing is easy because it doesn't requ...

One of the biggest mistakes that entrepreneurs do is to jump into a business or a project without proper planning.  We tend to look around as to what other entrepreneurs are doing and try to do the same.  Life has never been a one size fits all.  Business and specifically marketing is definitely not a one size fit all project.In the ...

One of the biggest mistakes that entrepreneurs do is to jump into a business or a project without proper planning.  We tend to look around as to what other entrepreneurs are doing and try to do the same.  Life has never been a one size fits all.  Business and specifically marketing is definitely not a one size fit all project. In the...

One of the biggest mistakes that entrepreneurs do is to jump into a business or a project without proper planning.  We tend to look around as to what other entrepreneurs are doing and try to do the same.  Life has never been a one size fits all.  Business and specifically marketing is definitely not a one size fit all project. In the...

One of the biggest mistakes that entrepreneurs do is to jump into a business or a project without proper planning.  We tend to look around as to what other entrepreneurs are doing and try to do the same.  Life has never been a one size fits all.  Business and specifically marketing is definitely not a one size fit all project.In a ti...