Growing Entrepreneurs to be Icons

Jun
10

#1 Business Success Commandment: Love Thy Client

keep-that-flame-of-client-love-burning1
If the ultimate aim of business is to know and understand your client so well that your product or service fits them perfectly and sells itself, should we not spend more time to know and understand our clients? When we read marketing textbooks and articles on the evolution of marketing we get the impression that most businesses are client-focused a...
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1059 Hits
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May
20

What is holding you back from a life of abundance?

limiting_beliefs_entrepreneurs_business_iconlinx Limiting Beliefs hold us back from a life of abundance
 "Our deepest fear is not that we are inadequate.Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frighten us." Do these words from Marianne Williamson in her book, a Return to Love (1992) resonate with you?What is holding you back from a life of abundance?Do you feel worthy of living a life...
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804 Hits
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May
06

The big marketing confusion

apple-cart-marketing-confusion
When last have you spoken to someone about marketing?  The answers you get is mind-blowingly off-the-charts diverse and in my opinion unnecessarily confusing.   And, like with most things in life, everyone wants to sound more unique by adding extra flavour, which in the end makes everything even more confusing.  Or maybe that is...
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772 Hits
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Feb
01

Default Diary - FREE Template to get more done

time_management_default_diary
Every single person on earth has only got 24 hours in a day.  Seven days a week and 365 days in a year.  Yet some people seem to get more done than others. Do they not sleep?  Productivity is something that most people struggle with.  Whether you are in business, a student, or a stay-at-home mom trying to manage her ho...
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1541 Hits
  1 Comment
Jul
01

How much should I spend on marketing?

When it comes to marketing and advertising, the budget is probably the most sensitive topic of all. Very few large privately-owned companies have a formal budget and when it comes to smaller companies, marketing budgets are pretty much non-existent.Planning is the key to all business success. If you fail to plan, you plan to fail. The better you pl...
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213 Hits
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Jun
01

Do you have an elevator pitch?

Imagine... you step into an elevator and there is a lone occupant waiting to travel with you to another floor.You are together for less than a minute, but long enough to make polite conversation.What you don't know is that your fellow traveler could be your ideal client. She has a problem you can solve.She cuts through the awkward silence and says,...
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173 Hits
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May
01

The biggest crook are the best dressed

"Be careful of the best-dressed guys. The biggest crooks are the best dressed of them all." These were the words once said by Dr. Simon Marais, late chairman of Allan Gray. Dr. Marais added: "Listen to the guys around the 'braaivleis'-fire and do the exact opposite."Many business owners think marketing is easy because it doesn't requ...
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170 Hits
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Apr
30

Marketing for Entrepreneurs IV - What is your Marketing Message?

One of the biggest mistakes that entrepreneurs do is to jump into a business or a project without proper planning.  We tend to look around as to what other entrepreneurs are doing and try to do the same.  Life has never been a one size fits all.  Business and specifically marketing is definitely not a one size fit all project.In the ...
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139 Hits
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Apr
23

Marketing for Entrepreneurs III - Why should people buy from you?

One of the biggest mistakes that entrepreneurs do is to jump into a business or a project without proper planning.  We tend to look around as to what other entrepreneurs are doing and try to do the same.  Life has never been a one size fits all.  Business and specifically marketing is definitely not a one size fit all project. In the...
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  330 Hits
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330 Hits
  0 Comments
Apr
16

Marketing for Entrepreneurs II - Who should you sell to?

One of the biggest mistakes that entrepreneurs do is to jump into a business or a project without proper planning.  We tend to look around as to what other entrepreneurs are doing and try to do the same.  Life has never been a one size fits all.  Business and specifically marketing is definitely not a one size fit all project. In the...
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  235 Hits
0 Comments
235 Hits
  0 Comments
Apr
09

Marketing for Entrepreneurs - Preparing the Foundation

One of the biggest mistakes that entrepreneurs do is to jump into a business or a project without proper planning.  We tend to look around as to what other entrepreneurs are doing and try to do the same.  Life has never been a one size fits all.  Business and specifically marketing is definitely not a one size fit all project.In a ti...
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  685 Hits
1 Comment
685 Hits
  1 Comment

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